In Pictures: The Apple Watch
“The most personal device we’ve ever created.” – Tim Cook, Apple CEO
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News about tim cook
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If Apple keeps letting its software slip, the next big thing won’t matter
The best part of the Apple experience has long been "it just works." The question is… what happens when it doesn't?
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Apple announces $100 million Racial Equity and Justice Initiative
The initiative will be led by Lisa Jackson VP of Environment, Policy and Social Initiatives.
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Tim Cook issues ‘Speaking up on racism’ letter
Apple CEO Tim Cook has released an open letter to address the current unrest due to the killing of George Floyd.
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Design guru Jony Ive to leave Apple
Apple has announced that Sir Jony Ive, the company’s chief design officer, is leaving the company.
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The iPhone turns 10: Apple CEO Tim Cook promises 'the best is yet to come'
Has the iPhone peaked? Apple says no way.
Features about tim cook
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Apple chief says AR will trump VR in commercial scenarios
Apple's Tim Cook suggests that the company is currently exploring augmented reality rather than virtual reality. However, despite the success of Pokemon Go both technologies remain stronger in the enterprise.
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