digital marketing

News

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  Apple Watch: A billboard for ads on the wrist?

  Questions abound over how Apple's Watch will function when it's released later this year. But here's one feature: It will be able to serve ads, based on the location of wearers and their purchases.

• Adobe adds geolocation targeting to Marketing Cloud

  Adobe Systems has added mobile features to its Marketing Cloud, allowing companies to better target smartphones with the help of geolocation and app analytics.

• Oracle gears up to battle Salesforce.com, IBM with Eloqua update

  Oracle is rolling out a series of new features for its Eloqua marketing automation suite, hoping to get a leg up on rivals such as Salesforce.com and IBM in the red-hot software segment.