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Data science achieves the ultimate ROI: A craft beer

Digital marketing agency Havas Helia has created 0101, a beer that was crafted based on data.

News Feb 11
Now that AI has mastered 'Go', are all our jobs next?

One by one, artificial intelligence has overcome the obstacles set before it. Is this all part of an inevitable trend leading to humanity's obsolescence -- or, at least, unemployment?

News Feb 06
Why is your new product failing? Just ask Watson Analytics

IBM's Watson has been pushing ever further into the business world in recent months, and now it's helping online merchants analyse performance and make better merchandising decisions.

News Dec 03
Adobe adds geolocation targeting to Marketing Cloud

Adobe Systems has added mobile features to its Marketing Cloud, allowing companies to better target smartphones with the help of geolocation and app analytics.

News Nov 07