Telstra has officially taken the wrappers off its new tier-based loyalty program giving customers the opportunity to earn points and rewards based on spending.
Customer experience management
In any given year, more than 80 percent of consumers try to reach a brand, and for most of them, it's an exercise in frustration, according to new data from The Northridge Group.
Analytics and the cloud increasingly go hand in hand, and OpenText has provided the latest example with its Big Data Analytics service announced on Wednesday.
Marketers have long struggled with the challenge of engaging customers across channels, but an updated version of Salesforce's Marketing Cloud could help.
There's been a flurry of speculation that Salesforce.com could be up for sale, but an alternative line of thinking points to a deal with Sage Group as the explanation for the team of lawyers Salesforce recently hired.
Whitepapers about customer experience management
Today’s customer experience management (CEM) programs require the involvement and collaboration of all key stakeholders within the enterprise. Aberdeen Group believes that two of these stakeholders are the CIO and CMO, and they must be aligned to drive superior customer and corporate value.
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