Sony X9300D and X8500D UHD 4K TV review

Are Sony's Android TVs worth buying? We compare against LG OLED.

Sony X9300D and X8500D UHD 4K TV
  • Sony X9300D and X8500D UHD 4K TV
  • Sony X9300D and X8500D UHD 4K TV
  • Sony X9300D and X8500D UHD 4K TV
  • Expert Rating

    4.50 / 5


  • One of the best pictures
  • Great upscaling
  • Android TV
  • Good black performance


  • Modes need frequent adjustment for best quality

Bottom Line

Both of these TVs are among the best on the market. But they look expensive in a competitive market and you can buy similar quality for much less.

Would you buy this?

Which one should you buy?

It’s long been apparent that LG has been struggling with OLED TVs – they are hard to manufacture and therefore expensive for a mass market which can’t easily afford them. Hopefully some partnerships at the end of last year may help broaden the technology and bring the price down, because that really needs to happen. It’s not just the Sony that destroys it for value, HiSense’s imminent Series 7 ULED TVs – which use similar techniques (albeit different technologies) to achieve top-end backlighting are appearing in May and our first impressions have been very good. Their best performance is already comparable to Sony's and LG’s best and even if the upscaling and usability is terrible, the starting price of just $3,499 for the 65-inch 4K HDR model will set the cat among the pigeons. Also in the mix is TCL’s C1 range of 4K TVs: pricing for its impressive, new 65-inch model is just $2,899.

But for now, while LG's best beats Sony in some high-end areas, Sony's X9300D range beats LG for all-round, day-to-day usage and costs $3,000 less. However, at $4,499 it’s actually Sony's X8500D range which wins the 65-inch category for value – paying $1500 extra for the ever-so-slightly-better blacks on Sony's flagship range is too hard to justify for most people. We still want to wait and see what HiSense brings to the table before making a final best-buying decision. But be sure to read our imminent TCL TV review - while it might not match the big boys for performance it will be more than good enough for many people.

SeriesModelScreen SizeAvailableRRP at launch
X9300DKD65X9300D65"Late April$5,999
KD55X9300D55"Late April$3,999
KD75X8500D75"Early May$7,499
KD65X8500D65"Late April$4,499
KD55X8500D55"Late April$2,999

Note: Hisense finally launched it's Series 7 ULED 4K UHD competitor and it's a cracker check it out here. Also, note that both the X9300D and X9500D range are still among our Best TVs of 2016.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Read more on these topics: sony, television, tv, 4K, UHD
Show Comments

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?