Super Bowl XLVIII: The Social Story
This year the Super Bowl and all the surrounding activity just didn’t live up to the hype. The game was a blowout, the commercials were not as strong as previous years, and the broadcast was disappointing. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. Social messaging became even more paramount in this context when advertisers were reminded that they have no control over the game or audience engagement. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast. It will also showcase how brands that didn’t drop $4M on an ad buy could still build buzz and participate in the big game conversation. Learn from brands such as Budweiser, T-Mobile, and Esurance and how they took advantage of social engagement.
Latest News Articles
- ThinkBook 13s review (2019)
- Samsung Q90R QLED 4K TV review
- Orico USB 3.1 NVMe SSD enclosure review: Fast, easy, and affordable
- Giveaway: Enter to win a Huawei MateBook 13
- HP’s Elite Dragonfly 2-in-1 packs enterprise-class features into a stylish, sliver-thin shell
Most Popular Articles
- 1 Logitech MX Master 3 review: A marvelous mouse
- 2 HP S430c 43.4-inch Curved Ultrawide monitor: This eye-popping 4K display controls two PCs at once
- 3 Giveaway: Enter to win a Huawei MateBook 13
- 4 Steam's wonderful Library Update beta is finally live: Here's how to get it
- 5 Lenovo says cloud storage killed the laptop SD card slot
Join the newsletter!
- IFA 2019: Everything you need to know
- Happy iPhone Day: Here's everything Apple just announced
- Hands-On: The Samsung Galaxy Fold is my new problematic fave
- Intel Core i3 vs i5 vs i7: find out which cpu is better
- Laser vs. inkjet printers: which is better?