Some simple advice for Apple and app developers: It’s not about you

Most missteps can be avoided by putting the customer first.

It's been a rough few weeks for AgileBits, the company that makes password-manager 1Password. It announced that the new version of its Mac app would be built on a new, powerful and consistent code base, ensuring a consistency of product and a faster upgrade pace. Sounds good, right? It certainly did to AgileBits, which clearly saw its decisions as a win.