Fujifilm launch the XF10 and new X-Series Lenses

Fujifilm has announced the launch of the Fujifilm XF10, a compact digital camera with a Fujinon 18.5mm F2.8 fixed lens.

Fujifilm has also announced its intention to develop two further lenses for the X-Series range, the Fujinon XF200mmF2 R LM OIS WR telephoto lens and the Fujinon XF8-16mm F2.8 R LM WR ultra-wide angle zoom lens.

The pocket-sized XF10 weighs 280g and offers 4K Movie and High Speed Video functionalities.

“The compact, light, pocket-sized XF10 offers Aussies an a camera that will really make their pictures pop, thanks to its APS-C sized sensor and versatile picture-taking options,” said Alex Zitser, National Product and Marketing Manager at Fujifilm.

“We’ve made it easier than ever before to snap and share, with pictures automatically transferred directly to your smartphone. Additionally, FUJIFILM’s unique film simulation and advanced filter modes allow photographers to easily add artistic flare that will set their photos apart from the crowd.”

The XF10 features a 24.2 megapixel APS-C sized sensor combined with Fujifilm’s proprietary colour reproduction technology. The XF10 offers 11 Film Simulation modes, as well as 19 advanced filters, including two new filters, Rich & Fine and Monochrome. The XF10 also comes with a Square Mode which allows users to switch to a 1:1 format.

The XF10 will be available in Australia in August for $799.

The XF10 will be available in New Zealand from the 1st of August for $899.

For more information, visit www.fujifilm-x.com.