Apple always rings in the Japanese New Year with a bit of pomp
and circumstance, but this year's sale has a little extra bling.
Since the upcoming year will be the Year of the Tiger, Apple has
created an adorable cartoon graphic that will be engraved on the
back of the AirTag. Like last year's Year of the Ox AirPods case (which was based on
the cow emoji), the design takes its cues from the tiger face emoji
but with a fun and very cute design.
While the Year of the Ox AirPods (below) were available to
anyone who wanted to buy them, the Year of the Tiger AirTag is far
more limited. You can't even buy one outright. Instead, anyone
purchasing an iPhone 12, 12 mini, or SE will receive a custom
AirTag limited to just 20,000 units. That makes it an extremely
rare Apple device. For comparison, Apple made 12,000 Twentieth
Anniversary Macs, which cost $7,499 each.
Apple offered Year of the Ox AirPods Pro, but they weren't
nearly as hard to get.. Image: Apple
Along with the AirTag, Apple is also offering a 6,000 yen ($50)
with iPhone 12 purchases. There are also gift cards offered with
other products, including the Apple Watch SE, iPad Pro, and 13-inch
MacBook Pro. The promotion is extremely similar to the 4-day sales
event Apple offered between Black Friday and Cyber Monday except we
didn't get a super-cool AirTag.