It is the waning months of the year 2021 and the Macalope
regrets to inform you that people are still calling other
smartphones iPhone killers and still quoting Rob Enderle.
At least The Independent's use of iPhone killer (tip o' the antlers to Bahhby J)
is the most perfunctory use possible, sticking it into the mouths
of unnamed and un-linked-to commentators.
Many people are saying. 
And in defense of the Agence France-Presse, maybe in France they
haven't heard of Rob Enderle's many crimes against logic. All of
the United States would like to apologize profusely.
Decade after Jobs' death, has Apple traded magic
Who else would you interview on this heady subject? Assuming you
only have 15 minutes and you need a negative quote like
Apple lost the ability to bring out products that could
revolutionize a market, said tech industry analyst Rob Enderle of
Yes, the guy whose client list is solely made up of Apple competitors
and who—surprise!—has been wrong about everything Apple for his
entire career. It just makes sense.
The article also quotes Carolina Milanesi presumably for the pro
Apple side and this is the problem with both sides journalism.
There isn't a pro and a con side here. There's a right and a wrong
side and Milanesi is right and Enderle is wrong with the intensity
of 12,000 dumb suns.
As John Gruber pointed out, back in 2015 Enderle
said the Apple Watch was obsolete and a failure. Not only that, two years later he claimed about the smartwatch
space that with products like the LG Watch Sport the market may
finally be coming around to a winner.
If you have as short of a memory about the Android OEM space as
the Macalope you may be wondering, whatever happened to LG's
glorious smartwatch? Well, turns out—funny story, we can laugh
about it now—if you go to LG's page for mobile devices you will be greeted
by what amounts to a white flag. LG is out of the mobile business.
Despite all the winning.
To be fair, Apple is also out of the watch business.
Oh, wait, no it's not. That part is spectacularly incorrect.
Much like Rob Enderle himself.
The Apple Watch isn't the only thing Rob's been wrong about.
It's really not even on his Greatest Hits of Wrongness anthology
In 2018, Rob took Bloomberg's The Big Hack at
face value and said that the big winner from it would be BlackBerry
because he just happened to be at BlackBerry's Security Summit that
week and… yeah. What else do you need? Other than BlackBerry being
one of Rob's clients.
In 2011, Rob went full-on conspiracy theorist
and suggested Apple's success was because it had moles working in
virtually every major technology company, bringing them down from
The Macalope can't see the expression on your face right now but
he knows what it is and, yeah, he said that.
In 2007, Rob claimed that once the iPhone
shipped, Apple would get hit by lawsuits involving teenagers in
auto accidents, because texting on a BlackBerry with a physical
keyboard while driving is a perfectly fine use case. But texting on
an iPhone is not because you have to look at the screen.
Just a tip, teens: do not text and drive. At all. Even on
long-discontinued devices with physical keyboards.
Going all the way back to 2004, he said HP's (another client, of
course) branded iPod would outsell Apple's iPod. What is
particularly hilarious about this one is that in that piece from 16
years ago The Mac Observer's Bryan Chaffin calls Rob a long-time
Apple doom sayer.
Rob Enderle: wrong about Apple since the first Bush
administration and before. And somehow still getting quoted.
What's the point of all this? The point is, don't quote Rob
Enderle in a piece about Apple. Ever. That's the point.