Apple should stop taking itself and the iPhone so seriously

The iPhone is lots of fun, even if Apple won't admit it.

Sometimes Apple takes itself too seriously. Calling an iPhone Pro and carting out Hollywood directors and cinematographers to advertise iPhone features… it's a bit much.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AppleApple iPhone 13Apple iPhone 13 Pro

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Jason Snell

Jason Snell
Show Comments

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?