After months of litigation, hard feelings, and angry tweets, Apple today announced a major change to its App Store developer program. Instead of the standard 30 percent fee that it has collected since the App Store launched in 2008, Apple will now collect just 15 percent for most of the apps and games sold in the store.
The terms of the new program, which begins on January 1, are as follows:
- Existing developers who made up to $1 million in 2020 for all of their apps, as well as developers new to the App Store, can qualify for the program and the reduced commission.
- If a participating developer surpasses the $1 million threshold, the standard commission rate will apply for the remainder of the year.
- If a developer’s business falls below the $1 million threshold in a future calendar year, they can requalify for the 15 percent commission the year after.
- The existing subscription terms, which lowered the fee from 30 percent to 15 percent after the second year of a recurring subscription, remains in place.
It’s not clear how many of the developers who sell apps in the App Store make more than a million dollars, but it’s likely to be a small percentage of the nearly two million apps that are sold in the store.
Apple CEO Tim Cook said the new terms will enable developers to “fund their small businesses, take risks on new ideas, expand their teams, and continue to make apps that enrich people’s lives.” On annual sales of $999,999, for instance, a developer will save nearly $150,000 under the new program.
While the move is certainly welcome news for iOS developers, it won’t change anything about the fight between Epic and Apple. Epic makes way more than a million dollars a year on the App Store from Fortnite alone, and even if they didn’t, Epic is unlikely to relent in its fight against Apple’s insistence that developers use Apple’s in-app payments to sell anything inside the app. The case is currently scheduled to resume next summer.
In a statement, Epic CEO Tim Sweeney said, “This would be something to celebrate were it not a calculated move by Apple to divide app creators and preserve their monopoly on stores and payments, again breaking the promise of treating all developers equally.”
Additionally, Apple is fighting the U.S. Justice Department in an antitrust case over monopolistic and anti-competitive practices pertaining to App Store fees. Today’s move could take some of the teeth out of that argument, but the case is likely to proceed.
Update 11:45 am ET: Added a statement from Epic CEO Tim Sweeney.
Author: Michael Simon, Executive Editor
Michael Simon has been covering Apple since the iPod was the iWalk. His obsession with technology goes back to his first PC—the IBM Thinkpad with the lift-up keyboard for swapping out the drive. He's still waiting for that to come back in style tbh.