Showing off the 77-inch premium home entertainment product during their CES press conference, LG talked up the AI-upscaling made possible by the TVs new next-generation Alpha 9 processor. Like Samsung's own 8K solutions, it'll automatically upscale non-8K content using AI algorithms.
LG say that "in addition to content source detection, the new processor finely adjusts the tone mapping curve in accordance with ambient conditions to offer optimized screen brightness, leveraging its ability to understand how the human eye perceives images in different lighting. The processor uses the TV’s ambient light sensor to measure light levels, automatically adjusting brightness to compensate as needed."
"The α9 Gen 2 AI can further refine HDR content by adjusting the brightness to transform even the darkest scenes into ones with incredible contrast, detail and depth of color, even in brightly-lit rooms. And by leveraging Dolby’s latest imaging innovation which intelligently adjusts Dolby Vision content, LG TVs deliver a compelling HDR experience under varying ambient light."
LG are also using the deep learning capabilities to enhance sound quality. They say the the intelligent algorithms of the 2nd-gen α9 processor can up-mix two-channel audio to deliver convincing virtual 5.1 surround sound.
The Z9 will also utilise HDMI 2.1 to support higher and variable frame-rate content and EARC audio.
LG are also upping the ante when it comes to on-board smarts. Each of the company's ThinQ TVs will now come with both on-board Google Assistant and built-in Amazon Alexa.
Apple AirPlay and HomeKit support are also being added. However, unlike the similar announcement Samsung made yesterday, there's no signs of a specific iTunes Movies & TV app for LG's WebOS.
No word yet on local pricing and availability for the Z9 but expect further details to come later in the year.
Disclosure - PC World Australia's coverage of this year's CES in Las Vegas was sponsored by Intel and MSI who covered the costs of our flights and accommodation.
For a full wrap-up of everything we covered at this year's CES in Las Vegas, click here.