Spotify have announced major changes coming to free users of the music streaming company's mobile app at a press conference in New York.
“Our customers always tell us that music discovery and listening is a personal experience, and we are enhancing the free experience with this in mind,” said Babar Zafar, VP of Product Development at Spotify.
“This is the beginning of an evolution for Spotify and we will continue to make improvements that mirror our customers’ needs. This is not only about giving users a more customized free experience from the day they sign up, but giving them more control over their listening experience so they can easily find and stream their favorites anytime, from anywhere.”
In addition to a visual redesign, the new Spotify mobile experience will allow free users to access fifteen new on-demand playlists (including algorithmic personalized playlists). Previously, "freemium" users were limited to the service's shuffle feature.
There's also a new Data Saver toggle, which Spotify say optimizes the listening experience to use about 75% less mobile data.
Unfortunately, the event brought no news about the rumored smart speaker or car speaker accessories the company is believed to have waiting in the wings.
Spotify say the new free experience will be available on iOS and Android and will be rolling out globally to all markets in the coming weeks.