Western Digital’s new MicroSD card enables 24/7 next-gen video capture

As the adoption of 4K Ultra HD Video, emerging artificial intelligence application and analytics drive the rapid growth and evolution of data in surveillance, Western Digital have announced the new Western Digital Purple MicroSD card

The company say it has been purpose-built for the complex and dynamic data demands of modern surveillance cameras and edge systems.

“From Big Data, to Fast Data, to data-centric applications such as surveillance, the volume, velocity, variety and value of data continues to exponentially grow and transform,” said Christopher Bergey, Vice President of Embedded and Integrated Solutions at Western Digital. 

“Leveraging our proven capabilities in consumer and industrial memory card innovation, the Western Digital Purple microSD card is the ideal solution for mainstream commercial surveillance data at the edge.”

“Whether capturing 4K video, using AI-enabled cameras, or part of a larger data system supporting ‘smart surveillance’ applications, this rugged and intelligent card delivers ‘surveillance-class’ endurance and tremendous performance to enable trusted video capture in the harshest conditions,” said Bergey.

According to him, “when combined with our popular Purple and Ultrastar hard disk drives to support data preservation and real-time analytics, Western Digital now provides the industry's most comprehensive offering for surveillance data, from the edge to the core.”

The new MicroSD card will be available worldwide through Western Digital’s authorised reseller network from the second week in May in 32GB for $37 and 64GB for $62.

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