Dropbox and Salesforce Form Strategic Partnership

Dropbox and Salesforce have announced a strategic partnership to connect Salesforce’s CRM platform with Dropbox’s collaboration platform, enabling companies of all types and sizes to collaborate and connect with their customers across sales, service, marketing, commerce and more.

“Customer success is core to everything we do at Salesforce and it inspires our partnerships,” said Ryan Aytay, EVP Global Business Development & Strategy, Salesforce. “When you bring together the world’s leading CRM and collaboration platforms, the possibilities to create more value for our customers are endless.”

The companies will initially deliver two new integrations to drive brand engagement and boost team productivity. These integrations will be between Commerce and Marketing Cloud and Dropbox, and also between Quip and Dropbox.

Users will be able to create branded, customised Dropbox folders within Salesforce Commerce Cloud and Marketing Cloud with the new digital asset engagement solution. Folders can be accessed by both internal teams and external partners. With two-way workflows, content stays relevant and up-to-date, whether the user is working in Dropbox or Salesforce. For example, a retailer using Salesforce Commerce Cloud may create a Dropbox folder to access product images or creative briefs from an external creative agency. The retailer is notified if the agency makes changes or additions and can then update their online storefront in order to deliver a superior shopping experience.

Users will also be able to access Dropbox content, such as photos, videos and slides, directly within Salesforce Quip. Dropbox will also add support for Quip documents, allowing joint users to work on Quip files that live in Dropbox, furthering Dropbox’s effort to build a unified home for work.

“This deeper partnership with Salesforce is a great opportunity to build new value for our mutual customers,” said Quentin Clark, SVP of Engineering, Product and Design at Dropbox. “We’re looking forward to delivering these new integrations so our customers can get the most out of their tools.”

In addition to these new integrations, Salesforce will use Dropbox Enterprise and Dropbox will significantly extend its use of Salesforce products including Salesforce Service Cloud, Marketing Cloud and PRM across its business.

“Salesforce has completely changed the way businesses connect with their customers through the use of cloud, social, mobile IoT, and AI technologies,” said Dennis Woodside, CEO at Dropbox. “Together, we have the opportunity to fundamentally change how people work.”

These new integrations are expected to begin rolling out in the second half of 2018, and pricing will be announced at general availability.

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