Carlton United Breweries (CUB), in partnership with CUB’s global company, AB InBev, has announced that they will be bringing the first ever Hack the World event to Melbourne from the 7th to the 8th of October.
Hack the World is AB Bev’s innovation platform and global community through which it commits to work with start-ups, innovators, entrepreneurs and students, building solutions to bring people together for a better world.
“We want to partner with great minds to give them the environment, mentoring and a stage to showcase their talents,” said Ken Cousins, AB InBev’s Vice President of Solutions for Asia Pacific South.
“Through 36 hours of hacking real business problems, designers, developers and idea generators will collaborate to find the most innovative solutions through leveraging new technology.”
Hack the World teams will compete to help reimagine how to engage and transact with customers and consumers, to push the boundaries of what is possible and help CUB shape the future of the beer industry.
Participants will have the chance to win a share of great prizes, including the possibility to join the talented CUB team and see their ideas rolled out through the business.
The winning team will receive a prize of $10,000 to develop their innovation and an AWS device for every team member. Other prizes include $5,000 AWS credits for both the best consumer and customer solutions.
Sponsored and hosted by CUB at the company’s head office in Southbank, Melbourne, the event is partnered by Amazon Web Services (AWS), Aruba, a Hewlett Packard Enterprise Company, and has been organised by AngelHack.
For more information about the event and for your opportunity to participate in bringing innovation to the Australian and global beer world, please visit