First Look: LG's Signature Range

Signature Comes To Sydney

LG Signature Sydney Launch

LG Signature Sydney Launch

Credit: Fergus Halliday | IDG

LG invited us to a first-hand experience at the Sydney launch of their new Signature range of TVs and appliances. Taking place at the NSW Museum of Contemporary Art, it was a colorful night designed to showcase both technology and design at its finest.

“To have collaborated with one of the world’s leading industrial designers on this range is a first for LG and one that has been brought about by customer insight and demand. This range redefines state-of-the-art-living as we know it and highlights the true extent of LG’s innovation and passion for consumer-centric insights that drive beautiful and highly functional design,” said Angus Jones, General Manager for Marketing, LG Australia.

The event saw LG officially expand Signature from just a sub-brand within its TV range to a more comprehensive and standalone grouping of devices aimed at the ultra-premium market. To celebrate the occasion, a gallery of both the products themselves and a number of series of striking artworks that played up the aesthetics of the range.

While the centerpiece of this was the company’s ultra-thin 65-inch W7 ‘Wallpaper’ OLED UHD TV, LG also showcased a number of other smart appliances.

LG Signature W7 Wallpaper OLEDCredit: Fergus Halliday | IDG
LG Signature W7 Wallpaper OLED

This included the LG Signature 700L French Door refrigerator and the LG Signature TwinWash Washer-Dryer Combo, seen below

LG Signature TwinWashCredit: Fergus Halliday | IDG
LG Signature TwinWash

Last but not least, there’s the LG Signature Air Purifier.

LG Signature Air PurifierCredit: Fergus Halliday | IDG
LG Signature Air Purifier

Check out the slideshow at the top of the page to see more.

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Fergus Halliday

Fergus Halliday

PC World
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