​Internet.org rebrands to Free Basics by Facebook

Facebook has announced that it is changing its internet.org app to Free Basics by Facebook.

Facebook is changing its internet.org app to Free Basics by Facebook.

The social media giant has made the change to better distinguish the internet.org initiative from the programmes and services it is currently providing - which includes Free Basics.

Anyone currently using the app will be able to continue using the Android app, though it will now be called Free Basics by Facebook in Google Play, also the mobile web version will redirect from the previous URL.

Alternatively, new and existing users can access the service at FreeBasics.com

Facebook states the program is "making an impact on people’s lives" by providing free health, education, and economic information.

For instance, SmartBusiness, a website that helps people learn to launch and run a business, now sees 5x more daily searches within their service since it’s launch in July, meaning more people are getting access to important economic information.

BabyCenter and MAMA both reach millions of people around the globe with vital health information for pregnancy and parenting, including 3.4 million people through Internet.org’s free basics services alone.

Starting today, people using the app or mobile web version can navigate to a menu where they can select which services to add to their list of free services - they can also search for a service by name or description.

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David Williams

PC World New Zealand
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