Windows Phone business manager Mark Bishop was not holding anything back yesterday as he tore strips off of the iPhone and its operating system.
While demonstrating the Windows Phone's ability to turn itself on and go straight into camera mode when the camera button was held down, he spent about 30 seconds miming an effort to find the application on an iPhone.
Bishop also said that Microsoft made app development easier for developers than other systems.
"We let developers know what the rules are before they develop their apps--wow, amazing," he said.
"When we turn apps down we give them a reason--revolutionary!"
Google's Android OS was not entirely spared.
"If you want to develop a porn app there's another service for you," he said.
"It's slightly more robotic."
Bishop made a distinct effort to separate the new operating system from Microsoft's initial phone OS, Windows Mobile, and admitted that aspects of the Windows Mobile OS had been "challenging" for users.
"This is a complete reset for us," he said. "I don't even know why it's called Windows Phone 7 ... this is Windows Phone 1."
After speaking about the strengths of Windows Phone 7, Bishop got in one last iPhone dig.
"This phone worships you, not the other way around," he said.