The idea behind deal-a-day coupon sites is that you provide a certain amount of information (generally your location and a contact email for deals to be delivered to) in return for discounted services or goods. You may be offered a cheap gym signup deal, restaurant coupon, or other saving.
Most sites ask you to follow them on Twitter or Facebook, and will actively ask you to refer friends, adding further to the size of the pool of people that can take up a deal.
The original NZ deal-a-day site was 1day.co.nz. Recently, we’ve seen high-profile launches for TreatMe and RushOnIt and the newest kid on the block, if my email is anything to go by, is LivingSocial.
LivingSocial is apparently “the world’s fastest growing coupon site” and it will offer daily deals in Auckland from April 21, with Wellington and Christchurch to follow “soon”.
Its plan is to offer what it calls “hyperlocal deals”, which recognise the relative isolation of the sub-regions of Auckland and means that it will provide deals that appeal to those in the north shore, west, city and south.
Are these sites useful?
If you're already after the product or service offered by these sites, they're undoubtedly useful, but in some cases we’d advise caution.
for example, after checking some product deal sites, we found tech products cheaper through price aggregator shopping sites such as pricespy.co.nz, and in many cases, the products offered were a generation older than the current tech, making it hard to guage the value of the offer.
In addition, these sites use a lot of tracking cookies. Just visiting LivingSocial, for example, was enough to collect some fourteen cookies, covering three online advertising agencies.
The key sites:
3 product deals per day, NZ-wide. 1day also manages 1daytee.co.nz (1 teeshirt per day) and 1dayout.co.nz (1 activity per day)
1 product or service deal per region. Three regions to choose from (Auckland, Waikato, Wellington) , or see “all regions”; a further 10 regions planned. 10 people need to take the deal to ‘activate’ it and make it available for all.
1 service deal per day, per city. Available for Auckland (Friday April 21) with Wellington and Christchurch to follow. If you refer people to the deal and get them to sign up, you get a further discount.
One deal per week, per region. Ten NZ regions (Auckland, Browns Bay, Hutt Valley, Manawatu, Napier, New Plymouth, New Plymouth Central, Orewa, Palmerston North). 10 people need to take the deal to ‘activate’ it and make it available for all.
loveonedaysales.co.nz says that it lists all deal-a-day sites in NZ