LG unveiled its new curved OLED television last week, as well as its new ambassador - Hollywood actor Ewan McGregor.
The 55-inch TV, called the 55EA9800, is curved at 15 degrees and has a carbon fibre backing and a transparent curved base.
McGregor, who appeared at the launch event after wrapping Australian indie film Son of a Gun, has filmed ads for LG’s new line of TVs, including the OLED TV and company's range of 4K resolution sets. On a 4K TV, there are nearly 4,000 pixels horizontally. The full resolution is 3840 × 2160 pixels.
LG’s first ‘ultra HD’ 4K TV set launched in Australia in November last year and costed more than NZ$20,000. This year, Australia and New Zealand will see a 55-inch, 65-inch and 84-inch model.
McGregor seemed genuinely taken aback by the quality of the TVs - so much so that he repeatedly swore while describing them.
It’s clear why LG would pick McGregor as an ambassador for its home entertainment products, but perhaps more interesting were McGregor’s reasons for agreeing.
“My work ends up, more often now, on a big television. Personally speaking, I like to see movies in the cinema, and I like to think it’s important to encourage that as much as we can. But often I’m working, and I’m away, and I’ve got kids ... so I end up catching up with them at home,” he said.
“And I spend hours of my working day waiting for the light, waiting for the scene to be lit. It’s a very important part of our industry, how the film is going to look. Usually, up until now anyway, when it’s on the television it doesn’t look like that. It’s been a waste of time.”
McGregor said the 84-inch ultra HD TV was “extraordinarily sharp” and the 55-inch curved OLED TV as “phenomenal”.
No further New Zealand pricing or availability details had been released at the time of writing.