Auckland-based game studio InGame has launched a game that allows you to manage Kiwi musicians such as Tiki Taane and I Am Giant.
The game, called Indie Music Manager, is available on the web and in Apple's app store. It was developed by InGame and Tim Thorpe Consulting, and the artwork was done by Images & Sound.
"Players manage Kiwi acts Tiki Taane, I Am Giant, Street Chant or Princess Chelsea, choosing where to tour, which producer to work with and how to best hype their artists," InGame said in a press release.
While playing, you'll also be listening to your artist's streaming music. The game features 28 different tracks to listen to.
"I never thought I'd become a character in a video game so for me it’s a real buzz,” Tiki Taane said. “It’s a new way to explore homegrown music and try your hand at managing an artist through all the challenges that the rock’n’roll scene presents."
Taane even had input into some of the game's creative, he said.
InGame's Stephen Knightly said being familiar with your artists was crucial to succeeding in the game.
"To succeed in the game you have to know your musicians inside out and make the right choices for them. The best producer, crew or venue for Tiki Taane might not suit a hardcore act like Street Chant," he said.
Indie Music Manager was funded by New Zealand On Air's digital funding programme and is designed to promote Kiwi music during New Zealand Music Month.
“A game is an innovative way to support New Zealand music, engage new audiences and promote music discovery," said the chief executive of New Zealand On Air, Jane Wrightson.
If you like the music you're hearing, there are links to buy it on iTunes or visit the artist's website in the game.
To play the game in your browser, visit IndieMusicManager.com.