The PlayStation 4 will be available for $650 in New Zealand, Sony Computer Entertainment announced last night.
A representative from SCE could not confirm when the console would be available, but retailer Mighty Ape has dated it for December 5.
Sony delivered a devastating blow to to Microsoft at its E3 press conference in Los Angeles when it announced the PS4 would have no restrictions on used games, and would require no internet connection to play single-player games.
The announcement, made SCE America chief executive Jack Tretton, was met with a louder cheer than any other on the night.
"When a person buys a PS4 disc, they have the right to play that copy of the game," Tretton said. "They can trade it in, they can sell it to another person, lend it to a friend."
The console was finally revealed at the show, and looks remarkably small - the device's controller appears to be about a quarter of the size of the box.
PlayStation also took the time to announce some new franchises including two new exclusive Square Enix titles, Final Fantasy XV and - after a long wait for fans - Kingdom Hearts III.
A Mad Max game is also on its way, and The Elder Scrolls Online will be available on PlayStation 4.
Upcoming title Watch_Dogs will be available on PS4, Xbox One and PC, but will have an extra hour of content on PlayStation.
PlayStation also revealed a lineup of indie titles that will be available for PS4.
Like Xbox earlier in the day, PlayStation reaffirmed its continued commitment to its existing console in the year to come. The PlayStation 3 will play host to a number of upcoming titles, including Batman: Arkham Origins and Grand Theft Auto V.