Streaming music service launches in NZ

UPDATED: A new streaming music service called Rara Music has launched in New Zealand today. Rara caches music on smartphones so users can listen to their music without internet access.


The Rara app is now available on the Android market.

Original story:

A new streaming music service called Rara Music has launched in New Zealand today.

The service joins Grooveshark and Sony's Music Unlimited on the list of streaming music services currently available, and launches ahead of Spotify, which is said to be coming next year. It launched less than 24 hours after launching in the US, UK, and other territories in Europe.

Rara Music has more than 10 million songs available for download.

"With, you can create playlists, share music, listen to unlimited music stations, enjoy the latest charts, and discover music through personal recommendations, as well as experience great music selected for you by our editors," the company said on its website.

Musician Imogen Heap is an associate editor for Rara and spoke highly of the company's business model.

"I've travelled the world this year and have realised that even if fans want to pay for artists' work consuming it legally online can often be very difficult," Heap said.

"[Rara] is a super easy service for everyone to use and I love the information on tracks and artists that gives you."

The service costs $1.99 for a web-only service for the first three months, and $2.99 for web and mobile access to Rara through an Android phone. After the trial period is up, it will cost $8.99 for web-only and $13.99 for web and mobile services.

In the web version music can only be streamed, not downloaded and stored locally. However, the Rara Android app caches songs previously played on the memory cards of smartphones. This means customers can listen to the song on Wi-Fi, then again on the go even without 3G data enabled.

Join the PC World New Zealand newsletter!

Error: Please check your email address.

Tags raraNew Zealandrara musicmusicstreaming

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Siobhan Keogh

Unknown Publication
Show Comments

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?