NZ Lotto launches mobile website
- — 16 July, 2012 22:00
New Zealand Lotteries' website has undergone a design overhaul which includes a new version of the site, optimised for viewing on mobile devices, the company said.
The website, mylotto.co.nz, also has a new look when accessed from a PC.
New Zealand Lotteries' chief executive Wayne Pickup said the new site was much easier for users to navigate, so it would be easier for customers to play Lotto and find results.
However, the biggest change is the introduction of the mobile website.
"Mobile devices are becoming New Zealanders preferred way of getting online, with smartphone penetration rates now estimated at more than 40 percent of the New Zealand population," Pickup said.
"We need to reflect customer shopping trends, so we’ve designed MyLotto Mobile especially for smartphone access."
Customers can "easily buy tickets, check results and access their stored ‘favourite numbers’", NZ Lotteries said in a statement.
Online sales of Lotto tickets currently make up five percent of all sales and there are currently 200,000 registered mylotto.co.nz users, the company said.
The mobile site should automatically load when users visit mylotto.co.nz from their smartphones.