We all know that the iPad is the best-selling tablet, but surprisingly, given the amount of competition from other manufacturers, its lead has grown rather than shrunk over the last 12 months.
Of course, that's not true of all regions worldwide - in the US for example, the emergence of affordable tablets such as the Amazon Kindle Fire in September 2011, and the new Google Nexus 7, have helped to erode the iPad's market share to barely more than half according to a new survey by Frank N Magid Associates.
In the rest of the world, however, Apple's iPad has been going from strength to strength.
This time last year, the iPad comprised 61% of sales, according to IDC's Worldwide Quarterly Tablet Tracker, but it now holds some 68%. Samsung has consolidated second place, jumping from 7.3% of all tablet sales to 9.6% and Amazon has grabbed third spot at 5% despite limited distribution of its Kindle Fire.
While specific data for Windows and Android tablet sales wasn't available, the iPad outsells all other tablets by a ratio of 2:1. Tablet sales overall have increased 66% over the last year.
Frank N Magid Associates says that some 22% of all tablet sales were for 'budget' tablets, priced at under $200 US, based on a survey of 4,700 people.
We expect to see Asus, in particular, take a bigger slice of tablet sales as the Google Nexus 7 - which Asus makes - becomes one of many cheaper options for a tablet purchase leading into Christmas and the holidays.
Windows 8-based tablets, including Microsoft's Surface, will go on sale October 26, but we're unlikely to see any in New Zealand until early 2013.