iPad outselling Android tablets 2 to 1

Apple's dominant lead in the tablets has grown, and it now commands two thirds of all sales, says IDC's latest data.

We all know that the iPad is the best-selling tablet, but surprisingly, given the amount of competition from other manufacturers, its lead has grown rather than shrunk over the last 12 months.

Of course, that's not true of all regions worldwide - in the US for example, the emergence of affordable tablets such as the Amazon Kindle Fire in September 2011, and the new Google Nexus 7, have helped to erode the iPad's market share to barely more than half according to a new survey by Frank N Magid Associates.

In the rest of the world, however, Apple's iPad has been going from strength to strength.

This time last year, the iPad comprised 61% of sales, according to IDC's Worldwide Quarterly Tablet Tracker, but it now holds some 68%. Samsung has consolidated second place, jumping from 7.3% of all tablet sales to 9.6% and Amazon has grabbed third spot at 5% despite limited distribution of its Kindle Fire.

While specific data for Windows and Android tablet sales wasn't available, the iPad outsells all other tablets by a ratio of 2:1. Tablet sales overall have increased 66% over the last year.

Frank N Magid Associates says that some 22% of all tablet sales were for 'budget' tablets, priced at under $200 US, based on a survey of 4,700 people.

We expect to see Asus, in particular, take a bigger slice of tablet sales as the Google Nexus 7 - which Asus makes - becomes one of many cheaper options for a tablet purchase leading into Christmas and the holidays.

Windows 8-based tablets, including Microsoft's Surface, will go on sale October 26, but we're unlikely to see any in New Zealand until early 2013.

Related articles:

Google Nexus 7 review

Microsoft Surface

iPad review

Tags Tabletapple ipadiosAndroidNexus 7Kindle Firemicrosoft surfaceiPad

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Zara Baxter

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While it's a commanding market share, 68%is actually much more like 2:1 than 3:1.
It's 2.15:1 to be more exact, and given the tone of most media coverage you wouldn't think that there was one other tablet sold for every two ipads

Btw these captchas have me thinking I'm a



My circle of friends all seem to have a Galaxy or a Kindle - but really how useful, independent or indicative is this stuff - and is it really news? The IDC 'Table Tracker' press release quotes Bob O'Donnell who goes by the title IDC Program vice president, Clients and Displays and further reading reveals Bob has a B.A. in Liberal Studies. An earlier career highlight for Bob was as an executive editor at MacWEEK the now defunct Apple Macintosh trade journal. In my view IDC, who say they are "the premier global provider of market intelligence for telecommunications and consumer technology markets", have much in common with remora (suckerfish). The latter are best known for taking a firm hold against the skin of larger host and feeding on the material it drops; the host on the other hand,so Wikipedia tells us, gains nothing from the relationship.

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